Snap a photo of any ingredients label — PureLabel scores the product 0–100, flags risky additives, and suggests a healthier swap.
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Scan result
Greek Yogurt 2%
Olympus Dairy
86
A
Great quality
Protein
8.4 g
No additives
clean
Saturated fat
2.9 g
See alternatives
Three seconds to the truth
No barcodes needed — the label photo is enough.
1
Snap the label
Point your camera at the ingredients list — even tiny print and curved jars work.
2
AI reads every additive
Sugar, palm oil, E-numbers — each ingredient is checked against risk databases.
3
Get score + swap
An honest 0–100 score, an A–E grade, and a healthier alternative in one tap.
Scores and suggestions are for information only. PureLabel is not a medical device and is not medical or dietary advice — always read the physical label and consult a professional for health decisions.
One score. Zero marketing.
«Natural», «fitness», «no added sugar» — packaging lies. PureLabel grades only what's actually inside, from A (clean) to E (junk).
A
B
C
D
E
Greek Yogurt 2%
clean label · high protein
86A
«Fitness» Granola
27 g sugar hiding behind the word fitness
34D
Cola Zero 0.5 L
4 additives · phosphoric acid
28E
Built for real grocery aisles
See past the packaging
Scan the ingredients and PureLabel scores what's actually inside — so a cereal that leads with sugar can't hide behind a health-sounding front of pack.
Your allergens, highlighted
Add the ingredients you avoid and PureLabel flags them in the label text on device. Always confirm against the physical package — see the disclaimer below.
Community reviews
Read and post reviews on products other people have scanned, and track your own scanning streak. New app — the community is just getting started.
PureLabel is for information only. It is not a medical device and does not provide medical, dietary or allergy-safety advice — always read the physical label before buying or eating a product.